YourPace Marketing

Discover our 100% online Marketing Degrees

The University of Maine at Presque Isle (UMPI) offers an innovative and affordable way to earn your Marketing Degree, designed to fit your lifestyle. Through our YourPace program, you can complete your degree entirely online while benefiting from a competency-based education model. This approach empowers you to learn at your own speed, giving you the freedom to focus on mastering skills essential for your career in marketing.

Marketing is a vital component of every successful business, and this program equips you with the tools to stand out in today’s competitive environment. You’ll gain a deep understanding of marketing strategies, consumer behavior, branding, and data-driven decision-making. From leveraging market research to building compelling campaigns, you’ll develop practical skills that are immediately applicable in the workplace.

Our curriculum focuses on a holistic understanding of the marketing ecosystem, including topics like digital marketing, global market dynamics, and ethical advertising practices. Whether you’re looking to start your career or advance in your current role, UMPI’s BBA in Marketing provides the flexibility, affordability, and support to help you succeed.

What sets UMPI apart is our flat-rate tuition structure, ensuring an affordable education. With no hidden fees and the ability to complete multiple courses per session, you control both the pace and cost of your degree. Plus, our accreditation by the New England Commission of Higher Education (NECHE) guarantees a degree that is respected by employers nationwide.

Join a supportive community of learners and gain access to resources, including expert faculty, personalized academic support, and career services.

Take the next step in your educational journey and discover how UMPI’s online BBA in Marketing can unlock your potential.

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What Is Competency-Based Education?

Designed to leverage your previous knowledge, college coursework, and work experience, competency-based education enables you to earn your degree at your pace as you demonstrate mastery of relevant academic content.

How our YourPace online programs save you time and money:

Prove your knowledge, move ahead—the faster you advance, the more you save
Flat tuition rate per 8-week session, no matter how many courses you complete
With no weekly deadlines, you control the speed of completion*

*Time to completion varies by student and is based on several factors including prior college coursework, relevant work experience, amount of time dedicated to studying, and the number of courses completed each session.

Upcoming Session Dates

The Dates YourPace Students need to know

There are six opportunities throughout the year to begin our YourPace online program. Find the start date below that works best for you and apply before the application deadline. Please note, application and document deadlines are the same. UMPI must receive all documents including official transcripts by the document deadline to be considered. Transcripts can often take 10 or more business days from the request date to be received by UMPI, please plan accordingly.

Term	APP DEADLINE	DOCUMENT DEADLINE	CONFIRMATION DEADLINE	REGISTRATION DEADLINE	TUITION DEADLINE	START DATE	CLASS END DATE	Term Length
Spring 2	02/07/25	02/18/25	02/25/25	03/04/25	03/06/25	03/10/25	05/02/25	8 weeks
Summer 1	04/11/25	04/22/25	04/29/25	05/06/25	05/08/25	05/12/25	07/03/25	8 weeks
Summer 2	06/06/25	06/17/25	06/24/25	07/01/25	07/03/25	07/07/25	08/29/25	8 weeks
Fall 1	08/01/25	08/12/25	08/19/25	08/26/25	08/28/25	09/02/25	10/24/25	8 weeks
Fall 2	09/26/25	10/07/25	10/14/25	10/21/25	10/23/25	10/27/25	12/19/25	8 weeks
Spring 1	12/12/25	12/23/25	12/30/25	01/06/26	01/08/26	01/12/26	03/06/26	8 weeks

YourPace Marketing Program Offerings

The University of Maine at Presque Isle offers a range of Marketing programs in the YourPace modality designed to match your career goals. With flexible options and expert faculty, we provide the tools and support you need to succeed in the competitive field of Marketing. Explore our program offerings below and find the perfect pathway to build your future .

Read about the UMPI online BBA – Marketing program

Dive into the thrilling field of marketing and advertising with our Bachelor of Arts in Business Administration – Marketing Concentration online program. Designed with modern business practices in mind, this online marketing BABA offers you the essential knowledge and skills you need to rise as a savvy marketer in an increasingly competitive marketplace. Learn how to use metrics and research to highlight the best of any product and effectively appeal to wide audiences.

This accredited online business administration program gives you a thorough understanding of how business functions today as you learn to lead the technology initiatives of tomorrow. 100% online coursework covers competencies that help you become proficient in management information systems, business computing, business analytics, financial management, and managerial accounting. You will also learn about the legal and ethical environment of business as well as strategic professional communication. Experiential learning activities provide opportunities to solve real-world problems facing a hypothetical organization.

Delivered in a convenient, self-paced online format, the BABA in Marketing program prepares you with the persuasive and analytical skills you need to build customer relationships, analyze market factors and societal trends, conduct market research and analysis, and develop the consumer knowledge needed to successfully promote products and services.

In this online marketing program, you will learn to:

Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world

Marketing career opportunities include:

Marketing Analyst
Social Media Manager
Content Writer
Public Relations Manager
Copywriter
Advertising Account Executive

In-person Marketing Program Options

Not interested in the YourPace modality?
We offer on-campus in-person Marketing pathways to degree completion.

In-person Marketing Program

Faculty with Real-World Experience

Whether you’re interested in an Marketing or finance role at a small company or a large organization, you’ll get the opportunity to try it on for size with an internship or other work experience, helping you to graduate career ready.

YourPace Tuition

Learn more about our affordable tuition

The YourPace Marketing Online Program offers an affordable flat tuition rate, ensuring you pay the same amount per session regardless of how many courses you complete. With no hidden fees or additional textbook costs, this flexible competency based education program allows you to save more the faster you finish. Whether you’re looking to accelerate your degree or complete courses at your own pace, you’ll benefit from transparent pricing and a cost-effective learning experience through the University of Maine at Presque Isle.

**Tuition and fees are subject to change

Tuition breakdown:

$1,700 per session**

Flat-Rate Tuition

Frequently Asked YourPace Marketing Questions

Yes, the Marketing degree program is delivered 100% online. You can complete the coursework remotely without the need to visit campus, offering flexibility for students with busy schedules.

In the YourPace model, students progress by demonstrating mastery of key marketing competencies, such as understanding the marketing mix, analyzing market trends, and creating strategic campaigns. Unlike traditional programs, there are no fixed deadlines, so you can move at your own pace and complete your degree faster if you’re motivated.

The program covers a broad range of topics, including:

Principles of Marketing
Consumer Behavior and Psychology
Digital and Social Media Marketing
Branding Strategies
Marketing Research and Analytics
Global and Cross-Cultural Marketing
Strategic Marketing and Business Development

UMPI is accredited by the New England Commission of Higher Education (NECHE), ensuring that the Marketing degree is widely recognized and respected by employers and graduate schools.

Have questions or need more information about competency based education?

Request Info

Ready to take the next step toward earning your degree online from UMPI?

Undergrad Apply

UMPI is ranked as one of the top 10 Regional Colleges in the North for graduates with least debt—UMPI is the top institution in Maine and all of New England to appear on this list. – U.S. News & World Report, 2024.

EXPECT to Finish at YourPace

YourPace Courses Success Coach Center for Innovative Learning

YourPace Admissions

Requirements for these Marketing program offerings

We’ve made the admission process simple and streamlined so it’s easier for you to get started. Those interested in earning their competency based education degree in Marketing should have the equivalent of a high school diploma and possess some prior college credit and/or work experience.

Admission Requirements:

No Application Fee

Minimum 1.75 GPA

Admissions Requirements and Guidelines for Undergraduate Programs

Students must be 20 years of age at the time of application.
High school diploma or equivalent (e.g., HiSet, GED)
Minimum cumulative college of GPA 1.75 from most recently attended institution
- Submission of all official transcripts:Transcripts are only considered official if they are sent directly to UMPI from the granting institution or their electronic ordering service. Student-submitted transcripts are not accepted.
Students who do not have any college credits must submit the following:
- Provide high school transcript, high school equivalency test (HiSet), or GED

Instructions for international students:

All international transcripts will only be accepted if the student provides them through an evaluation service. The evaluation agency must be a member of NACES or AICE. We will not accept unofficial copies (e.g., from the student)
Canadian schools and universities from a French-only institution (mostly in the province of Quebec) must be evaluated
International students are required to demonstrate English proficiency by submitting scores from an English language proficiency test taken no more than two-years prior to date of application

Additional guidelines for international applicants may be found here.

Please Note: Student under 20 years of age do not meet the requirements for the YourPace programs. We do offer other programs that may meet your needs. If you would like more information about our traditional programs, please visit https://www.umpi.edu/admissions/. You can also reach out to the Admissions Office at umpi-admissions@maine.edu or by calling 207.768.9433.

Institutions and third-party vendors may submit official documents such as official transcripts and English proficiency exam score reports to: edocs@maine.edu

Mailing Address:

Application Processing Center
PO Box 412
Bangor, ME 04402-0412

YourPace Marketing Courses

The University of Maine at Presque Isle’s YourPace Marketing Program is designed to provide you with the skills and knowledge needed to excel in today’s dynamic Marketing landscape. Select the tab below to explore the degree option that aligns with your goals and start building a strong foundation for your future success.

Marketing, BBA

A look at the online B.A. in Business Administration – Marketing curriculum

UMPI’s YourPace Bachelor of Business Administration (B.B.A.) program in Marketing provides a flexible, fully online pathway to mastering essential marketing strategies and techniques. This program focuses on consumer behavior, digital marketing, branding, and market research, preparing students for dynamic careers in advertising, public relations, or brand management.

The innovative YourPace model allows students to progress through the program at their own speed, utilizing prior academic credits and professional experience to accelerate their degree. Build the skills to excel in today’s competitive marketing landscape with UMPI’s flexible and career-focused online Marketing program.

To earn your B.A. in Business Administration – Marketing you need to complete 120 credit hours of coursework. Each course is built around a series of competencies. Once you have mastered the series, you complete the course. Using our personalized learning model, we look at your past college credit, prior learning, and work experience to create your custom degree plan.

The program includes 40 credit hours of general education courses, 59-62 credit hours of business core/Marketing Concentration courses, and 18-21 credit hours of electives.

View Course Catalog YourPace Course Search

NECHE

The University of Maine at Presque Isle is accredited by the New England Commission of Higher Education (NECHE).

University of Maine System

UMPI is a respected member of the University of Maine System.

C-BEN

UMPI is proud to be a member institution in the Competency-Based Education Network (C-BEN).

What can you do with a degree in Marketing?

Next Step: Admissions

We’re so excited that you’re considering the University of Maine at Presque Isle! As a student at UMPI, we want your experience to be anything but ordinary! So what makes UMPI extraordinary? Our Learning Environment, Our Student Engagement and Our Location!

No matter what stage of life you are in, we can help you take the plunge into higher education and put you on YOUR PATH TO SUCCESS!

Visit UMPI

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Submit the form below, and an Admissions Specialist will contact you to answer any questions.